Magic Valley Catalyzes Agricultural Entrepreneurship, to Launch National Food Innovation Center

Magic Valley Food Innovation Center

Magic Valley is investing in the future by launching a center for national food and agricultural entrepreneurship, beginning with pilot programming this fall. With specialized equipment and national industry expertise, the facility will attract high growth startups to Magic Valley, while advancing local businesses statewide.

The nationally competitive center is the result of a months-long feasibility study commissioned by Region IV Economic Development (RIVDA). Led by KRNLS and Plaka and Associates, the independent research team determined that downtown Twin Falls could support a vibrant innovation facility, with events and training to attract entrepreneurs ranging from farmers and local dairymen to students, small business owners, and national startup founders. The study was made possible with generous support from Chobani and Dairy West, whose industry leadership continues to guide future development.

Anchored by food industry veterans, the proposed facility will host such amenities as a dairy processing center, a commercial kitchen, cold and dry storage, a makerspace, anchor tenant offices, conference and event spaces, and dedicated incubation and coworking spaces. The project is guided by a diverse steering committee (listed below), and strengthened by partnerships with Chobani, Dairy West, University of Idaho, and the College of Southern Idaho (CSI).

Initial programming will launch in fall 2021 while the team works on selecting a site for buildout and development. For more about the project’s development, keep up to date on Twitter and Instagram @SouthernIdahoED. For media inquiries, please contact Connie Stopher, Executive Director of Southern Idaho Economic Development at

This work would not be possible without thoughtful contributions from the Magic Valley Steering Committee:

Eric Bastian Dairy West

Jenny Nelson Dairy West

Bryan Matsuoka CSI

Todd Schwarz CSI

Jeff McCurdy RIVDA

Connie Stopher Southern Idaho Economic Development

Harry Griffith Sun Valley Economic Development

Jennie Hall University of Idaho

Jim Miller University of Idaho